The Evolved Founder · B2B · coaching for startup founders
Post founder videos on Instagram about your journey and expertise
20K+ followers from 26 posts; one video drove 500K views, 2,000+ sign-ups
Workedfounder-brandorganic-short-video
What they did
Films herself on her phone and posts Instagram videos on fundraising, travel, building a company and product-market fit, in her spare time alongside a full-time job. Early videos took up to 47 takes. Advice: commit to the first 10 videos before posting any; script and edit all 10 so a weak first video doesn't make you stop, then watch audience patterns. Answers follower questions via DMs and stories.
What happened
About 20,000+ followers from 26 posts; one video reached 500,000 views and 2,000+ sign-ups.
- Stage
- Pre-launch (audience-building)
- Effort
- 26 posts over a few months, part-time
“But in my five to nine, I was able to grow, and and now I'm now at like 20-something thousand followers, okay, in across 26 Instagram posts. Like, and and I had one video that got 500,000 views and over 2,000+ sign-ups.”
“Commit to doing the first 10 videos. Don't post any of them. Like script them, edit them, have them ready.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
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