An App Founders community member's app
Label the paywall button 'Start free trial' on Android and 'Continue' on iPhone
Beat 'Subscribe' in a community member's A/B test; no numbers
Workedpaywallexperimentation
What they did
A friend in the App Founders community A/B tested paywall button text: avoid 'Subscribe'; 'Start free trial' works better on Android and 'Continue' works better on iPhone.
What happened
'Start free trial' (Android) and 'Continue' (iOS) beat 'Subscribe'; no figures given.
“a buddy of mine in our app founders community, he A/B tested this and he saw that do not put subscribe, please. Nobody wants to do it, and on Android nobody wants to pay you. So do start free trial. That works better on Android. Continue works better on iPhone.”
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