An App Founders community member's app
Use round prices like $19.99 or $29.99, not $22.99
Round prices won in a community member's A/B test; no numbers
Workedpricingexperimentation
What they did
A member of the App Founders community A/B tested price points and found 'rounded' prices such as $19.99, $24.99 or $29.99 beat odd ones like $22.99, which feel weird.
What happened
Rounded prices tended to work better; no figures given.
“somebody was A/B testing this, found that rounded numbers tend to work better. 19.99, or 29.99, or 24.99, not 22.99. It feels a little bit like, hmm, it feels weird.”
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