Practitioner pattern · Steve P. Young (Runs App Masters and its App Founders community / Road to 1K course; episode sponsors are Appcharge, Yango Ads and AppsFlyer)
Offer phone cleaner apps as a weekly plan with a 3-day trial
Host says weekly tends to win across cleaner apps he's worked with; no numbers
Workedpricingpaywall
What they did
Across several iPhone phone cleaner apps the host has worked with, a weekly plan tends to do better than annual. Recommended setup: default to weekly, put the 3-day trial on the weekly plan, and keep a small 'continue for free' / light-version option below rather than a big bold button.
What happened
Weekly tends to do better; no figures given.
“I've I've worked with a few phone cleaners on the iPhone side of things, weekly tends to do better.”
“So go weekly. Weekly tends to do better. And then that 3-day trial is going to be on the weekly, and then allow people to do the light version or continue for free down here.”
Related topics
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