Opal · B2C · screen time app
Show a trial timeline on the paywall: reminder on day 6, charge on day 7
Dozens of challenger paywalls never beat it
Workedpaywall
What they did
Main onboarding paywall is the Blinkist-style transparent paywall: start the free trial now, get a reminder in 6 days, pay the full subscription on day 7, which reduces anxiety about starting a trial. Dozens of alternative paywall designs tested against it, and testing continues.
What happened
Remains the control; no alternative has beaten it. Paywall content proved a small lever compared with placement.
- Effort
- Dozens of challenger variants
“But basically, this transparent paywall that shows you, hey, you're going to start the free trial now, and then like in 6 days, you'll get a reminder, and in 7 days, you'll pay your full subscription.”
“So we have that, and that's the main paywall right now in the onboarding. And we tried dozens of others and actually keep trying, but we've never beat that paywall.”
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