Opal · B2C · screen time app
Set up a 9-to-5 weekday app block automatically during onboarding
A huge win in tests; no numbers given
Workedonboardingproduct-activationretention
What they did
During onboarding users pick their most distracting apps (e.g. Instagram, TikTok); Opal automatically creates a Monday-Friday 9:00-5:00 work-hours schedule that blocks them. Next day blocking starts without the user remembering to do anything. Editing or cancelling the schedule is made very easy.
What happened
Clearly a huge win.
“automatically, we're going to create this Monday to Friday, 9:00 to 5:00 work hours schedule where when your work hours start, these apps will be blocked.”
“That's clearly something that was a huge win for us.”
“So you basically make it an automatic action, but you allow editing. Editing should be very easy”
Related topics
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