Dark Noise · B2C · white noise app
Add interactive widgets when iOS 17 ships to land in Apple's lists
Picked first in an editorial list; 'massively impactful', no numbers; other lists did little
Workedasofeature-development
What they did
Shipped a quick iOS 17 update adding interactive widgets to Dark Noise; App Store editorial picked it for a widget list, placed first. Other list placements lower down had little effect. Keep taking these swings.
What happened
First slot in an editorial list was massively impactful; lower placements were not.
- Stage
- growth
“I limped along an update for iOS 17 to get interactive widgets for my app, and it just so happened that for whatever reason, editorial picked it to be in one of their lists, and it was the first one in the list. And that was just massively impactful, right?”
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