RevenueCat · B2B · in-app subscription tools
Launch again and again, dressing up each fundraise as a launch
First Reddit post got some traction; no numbers
Unknownpr-launch
What they did
Posted on Reddit, then launched a beta, then framed each fundraise as 'RevenueCat's launching out of...' to put a narrative on ongoing building. If a launch goes poorly, launch again: few saw the first one.
What happened
Reddit post 'kind of got some steam'.
- Stage
- early
“I mean, like, yeah, we posted on Reddit, and it kind of got some steam. And then we launched a beta, like every time we fund-raised, we're like, "RevenueCat's launching out of blah, blah, blah."”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
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- Weather Up: Relaunch with one or two new features and a limited-time sale
- Weather Up: Pre-select the yearly plan on the paywall, not the monthly oneMonthly default got ~10% more subscribers but 60% lower revenue per user in month one
- Weather Up: Put a feature demo video on the paywall, with hosted price buttons belowWent better than expected; built in under a day; guest gives no numbers
- Weather Up: Test $40 against $39.99 for the yearly plan
- Build a mirror app and rank for the word 'mirror' in the App StoreCaptured 6-8K of 10-20K daily 'mirror' searches at peak
- Make a $0.99 app free and sell themes plus a $10 bundleMany bought the $10 bundle; earned $10 a sale instead of $0.99
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- Contrast: Give developers a revenue share instead of paying them by the hourStopped losing money on stalled projects; partners working on the side ship slowly
- Launch Center Pro: Save features for big paid-app launches that spike revenueUp to $60K in a launch week vs hundreds of dollars a day otherwise
- Dark Noise: Add interactive widgets when iOS 17 ships to land in Apple's listsPicked first in an editorial list; 'massively impactful', no numbers; other lists did little