A timer app · B2C · guest's own app
Make a $0.99 app free and sell themes plus a $10 bundle
Many bought the $10 bundle; earned $10 a sale instead of $0.99
Workedpricingupsell-expansion
What they did
Relaunched a $0.99 timer app as free with many $0.99 in-app purchases (themes etc.) and an 'ultimate bundle' at about $10 that unlocked everything (around 2010-2011).
What happened
People bought the ultimate bundle because they wanted everything.
- Stage
- growth
“And then, I relaunched it as a free app with a ton of in-app purchases, like, oh, you want this theme, it's $0.99.”
“But people bought the freaking ultimate bundle cuz they just wanted everything. And so, I was making 10 bucks a pop on this on this timer app.”
Related topics
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