HabitKit · B2C · habit tracker app
Charge $0.99 a month, $6 a year or $15 for life
Never tested; hosts bet doubling would roughly double revenue; price test planned
Unknownpricing
What they did
Set HabitKit at $0.99/month, $6/year or $15 lifetime at launch because it felt fair, and kept postponing a raise after each feature update. Some Google Play reviews complain even $1/month is too much. Plans to A/B test higher prices.
What happened
No price test yet; hosts think prices are far too low and suggest doubling to $2/month and $12/year.
- Stage
- growth
In their words
Sub Club by RevenueCat · From Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKit“When I released the first app of HabitKit, that felt like the fair pricing point to me, and after that I was adding feature after feature and lots of cool stuff, and I always said to myself, "Okay, after the next feature or update, you will raise your prices." And I didn't do it, yeah.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from HabitKit
All 14 HabitKit tactics- Ask for a review right after someone checks off their first habitMost people give 5 stars; over 2,000 reviews and ratings
- Put "habit tracker" at the very start of your app's nameTop 5 for 'habit tracker' in several countries; 'a ton' of organic traffic
- Save up, quit your job, and give yourself 12 months to make it workOnly ~$1,000 revenue after 12 months; went back to work, but the app later hit $15K MRR
- Ship a simple habit grid in 2 months, with no sign-in and data kept on the phoneBecame the base of a $15K/month app; no direct numbers for this choice
- Post your app's progress, wins and failures on X, LinkedIn, Bluesky and ThreadsFounder says it was huge early: podcast invites, video features, developer contacts
- Spend $100 a month on Apple Search Ads to help your search rankingUnproven; founder only hopes Apple favors developers who buy ads
More from this episode
- Liftbear: Quit your job for exactly 12 months on savings; go back if you can't live off itMissed the bar; went back to the old job with a raise, and the app took off later
- Liftbear: Build a workout tracker for yourself in 2 months and ship itAbout 100 downloads in week one, then about 10 a week
- Liftbear: Keep adding features and try ASO, Instagram and Search Ads on a flat appAbout $100 total revenue in six months; dropped the app
- HabitKit: Drop the app that isn't growing and build a new one in 2 monthsNew app's first month beat the old app's six months combined
- HabitKit: Post a screenshot of your app's main screen on Twitter before launch800 likes, far above his usual posts; took it as a sign the app would beat the first
- HabitKit: Share your app's progress and revenue publicly on X and LinkedInFounder calls it one of his best decisions; downside is copycats; no numbers
- HabitKit: Go back to your job four days a week and keep Fridays for the appApp took off two months later; went full-time again within about six months
- HabitKit: Get the store listing basics right and let search rankings bring usersTop 5 for a big keyword; 120K downloads and $51K in 2023, $110K by May 2024
- Raise a niche utility's price from $5 to $20 a monthNo change in downloads after a 4x price rise
- HabitKit: Ask Apple to feature your app using its request formNever got featured