HabitKit · B2C · habit tracker app
Post your app's progress, wins and failures on X, LinkedIn, Bluesky and Threads
Founder says it was huge early: podcast invites, video features, developer contacts
Workedfounder-brandvalidation
What they did
Shared development progress from the start, beginning with the first screenshots; the positive reception told him to hurry and ship. Kept posting authentic content about wins, failures and successes across X, LinkedIn, Bluesky and Threads.
What happened
Led to podcast guest spots, features in videos and connections with other app developers; 'a huge part of my success in the beginning'. No user or revenue numbers given.
- Stage
- launch
“I also decided to share the development progress on my social media, and after posting the first screenshots and seeing a positive reception, I knew that I should really hurry up and bring the app to the App Store and make it quick.”
“In the beginning, building in public was huge for me. I shared my journey and development process across multiple platforms like X, LinkedIn, Bluesky, and Threads.”
“That led to unexpected opportunities, being guest on podcasts, being featured on videos, or having good connections to other app developers.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from HabitKit
All 14 HabitKit tactics- Post a screenshot of your app's main screen on Twitter before launch800 likes, far above his usual posts; took it as a sign the app would beat the first
- Drop the app that isn't growing and build a new one in 2 monthsNew app's first month beat the old app's six months combined
- Get the store listing basics right and let search rankings bring usersTop 5 for a big keyword; 120K downloads and $51K in 2023, $110K by May 2024
- Quit your job for exactly 12 months on savings; go back if you can't live off itMissed the bar; went back to the old job with a raise, and the app took off later
- Go back to your job four days a week and keep Fridays for the appApp took off two months later; went full-time again within about six months
- Share your app's progress and revenue publicly on X and LinkedInFounder calls it one of his best decisions; downside is copycats; no numbers
More from this episode
- HabitKit: Ship a simple habit grid in 2 months, with no sign-in and data kept on the phoneBecame the base of a $15K/month app; no direct numbers for this choice
- HabitKit: Save up, quit your job, and give yourself 12 months to make it workOnly ~$1,000 revenue after 12 months; went back to work, but the app later hit $15K MRR
- HabitKit: Spend $100 a month on Apple Search Ads to help your search rankingUnproven; founder only hopes Apple favors developers who buy ads
- HabitKit: Put "habit tracker" at the very start of your app's nameTop 5 for 'habit tracker' in several countries; 'a ton' of organic traffic
- HabitKit: Ask for a review right after someone checks off their first habitMost people give 5 stars; over 2,000 reviews and ratings