HabitKit · B2C · habit tracker app
Ship a simple habit grid in 2 months, with no sign-in and data kept on the phone
Became the base of a $15K/month app; no direct numbers for this choice
Workedfeature-developmentpositioning-niche
What they did
MVP only had basic habit tracking and a tile-based grid chart of progress with a clean, super simple interface. Built for privacy: all data stored locally on the device, no sign-in or authentication. Built in Flutter to ship iOS and Android from one code base; done in 2 months.
What happened
Launched in 2 months; the same simple, visual, private positioning is how he describes the app at $15K MRR.
- Stage
- launch
“When I started, I focused on the core functionality, which was a tile-based grid chart for the user's habits with a clean and super simple interface”
“All data is stored locally on the device. There's no sign-in required, no authentication.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from HabitKit
All 14 HabitKit tactics- Post a screenshot of your app's main screen on Twitter before launch800 likes, far above his usual posts; took it as a sign the app would beat the first
- Drop the app that isn't growing and build a new one in 2 monthsNew app's first month beat the old app's six months combined
- Get the store listing basics right and let search rankings bring usersTop 5 for a big keyword; 120K downloads and $51K in 2023, $110K by May 2024
- Quit your job for exactly 12 months on savings; go back if you can't live off itMissed the bar; went back to the old job with a raise, and the app took off later
- Go back to your job four days a week and keep Fridays for the appApp took off two months later; went full-time again within about six months
- Share your app's progress and revenue publicly on X and LinkedInFounder calls it one of his best decisions; downside is copycats; no numbers
More from this episode
- HabitKit: Post your app's progress, wins and failures on X, LinkedIn, Bluesky and ThreadsFounder says it was huge early: podcast invites, video features, developer contacts
- HabitKit: Save up, quit your job, and give yourself 12 months to make it workOnly ~$1,000 revenue after 12 months; went back to work, but the app later hit $15K MRR
- HabitKit: Spend $100 a month on Apple Search Ads to help your search rankingUnproven; founder only hopes Apple favors developers who buy ads
- HabitKit: Put "habit tracker" at the very start of your app's nameTop 5 for 'habit tracker' in several countries; 'a ton' of organic traffic
- HabitKit: Ask for a review right after someone checks off their first habitMost people give 5 stars; over 2,000 reviews and ratings