A weather app · B2C · host's own app
Start with 'weather' as a broad keyword and bid low on features you lack
Unknownapple-search-ads
What they did
Host plans to start Apple Search Ads for his weather app on terms like 'weather' and 'weather radar' as broad match. Search terms for features the app lacks, like 'weather alerts', would get their own exact match at a very low bid (they bring installs that leave bad reviews or don't convert), with bids raised once the feature ships. The guest adds that a consistently bad term can be made a negative keyword.
- Stage
- growth
In their words
Sub Club by RevenueCat · Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization“So, then what you're saying is what we would do then is put weather as broad match.”
“But then when I add the feature, then we already have some relevancy for it, and then I can bump the bids back up, right?”
Related topics
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