Practitioner pattern · Dilip Reddy (Founder of Search Ads Optimization, a platform for managing and scaling Apple Search Ads)
Spend $10-20 a day on search ads to get your first interested users
About five or six installs a day from people searching for your app's use
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What they did
For new apps, run Apple Search Ads on high-intent keywords with a small daily budget ($10-20/day for about 5-6 installs a day) as customer discovery, and use those users to improve the app. Also useful when better-ranked competitors make it nearly impossible to rank organically for a keyword.
- Stage
- launch
In their words
Sub Club by RevenueCat · Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization“Yeah, um for new apps, uh use Apple Search Ads as kind of customer discovery thing”
“You can even get five, six installs a day, spending $10, $20, but use that as high-intent”
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