A subscription app with strong organics · B2C · host's industry contact
Aim for ads to pay back by the first yearly renewal, not in 7 days
Grows faster by stacking subscriber cohorts; no results given
Unknownpaid-socialfinancing
What they did
An app with strong organic traffic throwing off cash set its paid acquisition bar at 100% ROAS by the first annual renewal (365 days) instead of 7-, 30- or 90-day ROAS, relying on renewals in later years to make each cohort profitable.
- Stage
- Scale (scaling)
In their words
Sub Club by RevenueCat · Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization“And I was talking to somebody who has like really great organic traffic, so their their business is just spinning off cash. And so, their metric was 365-day ROAS.”
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