Practitioner pattern · Dilip Reddy (Founder of Search Ads Optimization, a platform for managing and scaling Apple Search Ads)
Test a new App Store page by showing it to ads in half the US states
Unknownapple-search-adsasoexperimentation
What they did
Once generic impression share is maxed out, use keyword-specific custom product pages, e.g. a Black Friday page for US Black Friday keywords. For A/B tests, run the same keywords with the default product page in half of US states and the new custom product page in the other half, then compare. Splitting by geography is preferred over ad scheduling by time of day, since intent varies by time (a yoga app in the morning).
- Stage
- Scale (scaling)
In their words
Sub Club by RevenueCat · Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization“And in a indirect way, I also like custom product pages for A/B testing.”
“bid for half the United States states for our default product page, and use utilize the new custom product page we want to test, and see which one performs better, and just compare each.”
Related topics
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