A paid-ads-driven subscription app · B2C · app the host spoke with
Buy users with ads that pay back in 45 days, even with low retention
Profitable despite 30% annual retention; guests warn it won't reach a big outcome
Workedpaid-social
What they did
Most traffic comes from paid ads, bringing in lower-intent users; ads earn back spend by day 45, so profitable cohorts stack up over time even with ~30% annual retention.
What happened
Host says the model works as a business; the guest and co-host warn it won't reach a billion-dollar scale without organic growth and better retention.
In their words
Sub Club by RevenueCat · Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth“And man, if you're retaining 30% and you're getting 45-day ROAS, like you can stack those cohorts over time.”
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