An education app · B2C · Phil Carter's advisory client
When users stay but few pay, fix onboarding, the paywall and price first
Several wins; no numbers given
Workedonboardingpaywallpricing
What they did
Benchmarks showed subscriber retention above the education P75 but low subscriber conversion, a higher price than category peers, and weak paid ad efficiency. The first three months went to: improving onboarding to turn more free users into trialers, improving the paywall to convert trialers, and optimizing pricing. A subscriber survey confirmed the diagnosis and showed what needed to change.
What happened
A number of wins from onboarding and paywall optimization; no figures given.
- Effort
- First three months of an advisory engagement
In their words
Sub Club by RevenueCat · Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth“But their biggest issues were, number one, their subscriber conversion rates were quite low. And number two, their pricing was higher than the typical edtech app in their category.”
“And there were a number of wins that came out of new user onboarding optimization, paywall optimization, and then we ran a subscription survey that confirmed a lot of the same stuff”
Related topics
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