A fitness app · B2C · Phil Carter's past client
Survey free and paying users about what the free and paid versions are worth
Found the free version was so good people didn't need to pay
Unknownpricingpaywall
What they did
Benchmarks showed price and subscriber conversion both low vs peers. Ran a subscription survey of free users and subscribers about the free and premium value promises and willingness to pay for premium.
What happened
Survey showed the free product was so good users questioned whether they needed premium; it pointed where to focus, no fix reported.
In their words
Sub Club by RevenueCat · Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth“one of the insights that came out of it was the free product is so good, do I actually need to pay for the premium product?”
Related topics
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