A subscription app · B2C · Phil Carter's advisory client
Give a bigger annual discount and nudge more users to the yearly plan
Unknownpricingpaywall
What they did
Annual subscriber retention beat the peer set while monthly retention trailed it, and the annual price was above peers. Plan: re-examine the annual price vs monthly, offer a more generous annual discount, and run paywall tests to move more users from monthly to annual.
In their words
Sub Club by RevenueCat · Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth“the insight was, we should look at our annual subscription price relative to monthly and potentially offer a more generous annual subscription discount, and we should run additional optimizations on our paywall to try to nudge more users from monthly into annual subscription plans”
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