Headspace · B2C · meditation app
Ask the user's main goal and show different content for each
Unknownonboarding
What they did
Headspace asks what you are struggling with; choosing anxiety and stress shows very different in-app content than choosing sleep.
In their words
Sub Club by RevenueCat · Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor“So Headspace for example, they're very focused on sleep, but if you say you're struggling with anxiety and stress, you're going to see very different content in app than if you click on sleep.”
Related topics
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More from Headspace
All 2 Headspace tacticsMore from this episode
- Run the same image with different job-focused text as Meta ads to pick your messageBig click-through differences between angles; winners then rolled into app messaging
- Ask dog owners in the park to try the app for a free yearFound many onboarding issues in one to two hours
- Pay for interviews with people using other solutions, hiding the right answer in a list
- Ladder: Let other users cheer you on live while you work outGetting cheered correlated with higher retention; exact numbers not recalled
- Ladder: Ask goal questions up front, then pair each user with a matching coachConverted a host who thought the app wasn't for him
- Cal AI: Pay creators to show the app in passing in day-in-the-life TikToksApp has been blowing up; no numbers
- Welltory: Pull in the user's health data and show insights during onboarding
- Add a $20/year tier using free Apple weather data next to the $40 plan
- Tallow and Ash: Boost a post apologizing for a product flaw and showing the fix
- Coopah: Run ads where a creator shows her stuck results, then the win with the app