Let the creator decide what to post instead of sending her ideas

Canyon Pergande… things. Uh, first thing, this is the the girl he ended up hiring. If we If we check out her TikTok, like, a, she had just, even on her own TikTok, had a history of going viral, like has had a ton of posts perform well, hasn't even posted a ton, but just has seen, you know, some really strong results. So that was, obviously, a huge indicator. Um, second indicator is like when he actually had a conversation with her, she was extremely responsive.

Canyon PergandeShe was like wanting to run strategy on the account. She's like, "I have a ton of ideas that I would love to experiment with." And it's funny cuz he was like, "Any time I would throw an idea at her to try it out, like it would perform terribly, so I ended up just letting her run things fully." And I think that's like one of the fine lines between like giving people just enough information on kind of what your product is and who you're targeting, and then letting them run free. Obviously, you know, not every creator's built the same, and some people need to be You need to be a little bit more hands-on with.

Canyon PergandeUm, but, yeah, just like in her case alone, I think it's good to like figure out how hands-on or hands-off they want to be with everything. But, yeah, we can pull up how this account performed, and it's just absolutely insane. Um, 40 46 posts on this campaign, and doing 35 million total views. Like, that's almost a million views per post, which is insane, especially for for his first crack at it,