Test an app idea with a few creators for 2 weeks before doubling down

Canyon Pergande… just a way people have been testing, too. And then, another way is just like, "Hey, like do people actually care about this? Like if I, you know, can run organic and get a few hundred users on this, like will they stay? Will they continue to use the product? Will they churn out right away? Will any of them actually pay for this?" And so, I think it's a really quick way to just like validate your idea, validate if like people care about it,

Canyon Pergandeum, because like, sure, you can get, you know, a couple hundred people to just download your product, like that's one thing. But can you continue to get these people to, you know, stay on the product and, you know, even pay for your product? And so, I think it's just been such a quick way to just really close that feedback loop. You know, you can hire a couple creators, pump out, you know, 30, 50 videos, you know, get a ton of eyeballs on it in a really short period of time, and either make the necessary adjustments that you're seeing on the product, maybe

Canyon Pergandeswitch the formats, switch the messaging that you're using, maybe see if it's maybe better for a different target audience. And so, I think I just think there's a ton of experimentation, and I think the the beauty with UGC is like you can run so much experimentation for so cheap. You know, you're paying, what is it, $20 or so for each video, like you can run so many different formats, you can target a handful of different audiences if you're …

HostWhat deal structure would you do to get like minimum viable test? Like, would you book a creator for a whole month and get try to get 30 videos, or would you do like a 1 week of videos, or would you do like one single video? How would you like approach that if you're just trying to test as quickly as possible?

Canyon PergandeYeah, so I think if you're running paid, um, as opposed to organic, I think you could do creators on like a week-to-week basis. Maybe you have them pump out like 5 to 10 different formats that you just run paid ads across. Um, and I think you can get really good feedback there. Like, do any of these formats convert? Like, do people actually download when they see this? And like maybe we find one or two winning formats, maybe we double down on that and, you know, then we can compare that to organic, as well.

Canyon PergandeAnd so, I think for organic, the challenge with a really short time period is, you know, you just don't get a ton of data, and I think it the game's a little bit different than paid. I mean, personally, I think like a 2-week timeline is pretty pretty sufficient. Um, you'll start to get a good sense of, "Hey, like," especially if we have a few creators, like, "if none of these creators' accounts are moving and like even if their accounts are moving and getting views, but we're not seeing conversions,

Canyon Pergandelike why is that?" you know? Like, try and figure out the why behind it. And then like when you understand like maybe why things aren't working, even if you pivot and, you know, run things over the next 2 weeks and are still seeing very similar, you know, results that just don't seem to be very promising, then it's like one of those things like, okay, maybe we need to question what what we're building and what this thesis is, and, you know, maybe we just need to figure out, you know, a a different product idea or a different, I guess, kind of take on whatever we're building right now.

HostThat's great. That's great advice. Super actionable. Is there anything else you wanted to I think that that was like the most of the stuff I wanted to cover. Is there anything else you wanted to cover?