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SideShift · creator job board for students

Have creators reply to comments and name the app when people ask

Guest says comment plugs convert to real users; no numbers

Workedorganic-short-videougc-creators

What they did

Creators are coached that the job doesn't stop at posting: reply to commenters to keep engagement going (which pushes the video further) and engineer a collaborative thread where people ask where to find jobs, then plug the product there (e.g. a reply like 'this is why I only use SideShift'). The Photogenic creator did the same, naming the app whenever someone asked.

What happened

Canyon says the comment plugs get liked and convert to real users.

In their words

Canyon Pergande - The Secret Behind Weirdly Viral Apps

Play from 8:35

Canyon Pergande… is just talking about like how just difficult, you know, the job market is, and, you know, so it's one of those things. And so, I think he did a good job of also, too, like, you can see how engaging he is with these comments. Like, that's something that just continues to spur, you know, additional engagement. People are then responding to him, and like that engagement level continues to push, you know, your videos out into into the feed.

8:35

Canyon PergandeUm, and so I think that's something we try to work with our creators a lot on is like, look, it doesn't just stop at the video you post, like you need to go environment or engineer this environment in the comments that's, you know, extremely collaborative, has people asking, you know, where are people finding jobs, and that's where you can start to subtly plug in your product, as well. Um, because at the end of the day, you know, views are great, but it's like how do we get our product? It's like,

9:01

Canyon Pergandeboom, like, this is why I only use SideShift, you know? People are liking that. That's converting to real users. And so, I mean, we can even go down here to like an older one. And um, I mean, I I think, too, a lot of it is just like experimentation. And so, you don't really know at the start what formats are going to work. Um, I mean, we can even see here we got like one of our other creators that, you know, is trying to subtly plug there.

9:28

Canyon PergandeUm, but I also think sometimes these accounts just take time to warm up, and some just get a little bit luckier and get pushed out into the feed right away and, you know, have insane engagement. Others just take more time. Um, and so it's one of those things where you kind of just got to weather the storm, and, you know, wait to just find a format that, you know, resonates with people.

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Tags: tiktok, comments, engagement, subtle-plug