Post about the tough job market and slip the app in at the end

HostCan we see some of the some of the videos from this campaign?

Canyon PergandeOne of the things that we have really tried to lean into is just with like the job market, everything that's going on. I think it's like leaning into trends of just like the broader like macroeconomy, as well as like trends that are happening on TikTok. So you don't need to reinvent the wheel. I mean, we see he's like getting denied from whatever jobs, leaning into the fact that he has a master's degree. Um, we can click in. These slide show formats have, you know, actually really converted a ton, as well.

Canyon PergandeUm, and it's just like, you know, it's subtle. It's it's not just screaming your product out. It's just, you know, subtly dropping subtly dropping it in there, sometimes saying the product. You don't always need to play the product, but like, you know, UGC creator SideShift app, this gets a few hundred thousand views, like, that just converts insanely well.

HostThis is a That's a perfect slideshow. That got 84,000 views,

Hostdo well?

Canyon PergandeSo for this one, like we had found this format um with one of our other creators, like, getting denied from a job, having a master's degree, like, it's ironic in the sense that like, oh, my god, like even in this job market, even if you're, you know, college ed- educated, um, have gone to school. It's something that just like resonates with a lot of people. Um, and so I think something that's either extremely controversial drives a lot of engagement, or something that is just extremely resonating with a large demographic of people, like,

Canyon Pergandeeveryone in the comments is just talking about like how just difficult, you know, the job market is, and, you know, so it's one of those things. And so, I think he did a good job of also, too, like, you can see how engaging he is with these comments. Like, that's something that just continues to spur, you know, additional engagement. People are then responding to him, and like that engagement level continues to push, you know, your videos out …