Pay creators a base retainer, $15-20 per video, and big view bonuses

Canyon Pergande… you know, like SideShift, MigrateMate, we're both kind of job boards in that regard. So there's a lot of similarities that you can transfer over. I think putting together hook ideas is like, you know, good, but not necessary all the time. Um, I think sometimes having a few can be a good starting point, but I I think sometimes the challenge people run into is they just overwhelm their creators, and they just throw like this 50-page brief at them.

Canyon PergandeAnd it's like, a, like nobody wants to read that. Like they're just going to open it up and see how overwhelming it is, and just instead of hitting, you know, the the few key points that are actually important to learn, they'll just skip it all together because they're like, "I don't want to sift through this." And so, it's like how can we condense the most important information, and just like give that to, you know, our creators? Um, pay as well. This is usually something you'll talk about with the creators, as well. We kind of recommend like

Canyon Pergandea hybrid model, so $15 to $20 per video with a base retainer is is pretty common. And then we like to throw pretty generous performance bonuses, as well. I think it really aligns incentives, and, you know, can drive a ton of just engagement. It'll It'll, you know, incentivize them to engage with comments after they just post the video. Um, and so I think there's, you know, a lot of good that comes from this kind of hybrid model in terms of attracting quality people with that retainer, and then just aligning incentives with those bonuses.

Canyon PergandeUm, rules, guidelines, whatever this be, a lot is like, "Hey, mention our company. Don't mention other companies. Don't do XYZ." Um, some people like to have ownership and usage rights, and so they'll have people upload, you know, videos to a Google Drive. But I would say, from a high level, like keep the creator brief short and sweet, but like try and, you know, add some valuable information that, you know, people can just act on right away.