Turn the organic TikToks that already worked into paid ads

HostThat's really cool. Um, nice. That's a great case study. Can we look at the the studio, as well?

Canyon PergandeYeah, for sure. So yeah, so we've been working with an app studio, um, Vert Ventures. They're They're promoting a couple of their apps right now, Astros, like astrology app; Haven is like a a Bible study app. And one thing that they've done a really good job of, I think both of their apps have been like top five in their category for past few weeks, or they've been in and out of it, but I know they've been crushing. And

Canyon Pergandeone thing that they've done a great job of is finding winning formats in organic and sparking them into paid. And so, I think there's like some products, I think, are naturally better for organic, and some products are naturally better for paid. And I think they've found this good blend of the ability to drive downloads through organic and find a way to just repurpose that content for paid.

Canyon PergandeAnd so, I think it's it's definitely something that's a lot harder, you know, to learn and master. Like, they're wicked smart on the growth side over there and, you know, have a history of just doing insane stuff in terms of distribution. Um, but they've just experimented with so many different formats, creators from every side of the spectrum, you know, they've got a few girls, a few guys working on it, bunch of different ages, tons of different formats. Like we can, you know, click on this video, for example,

Canyon Pergandeand it's like talking about, you know, your your sign and how, you know, Astra helped them find their sign and stuff like that, as opposed to like, you know, we've got this kid over here who's talking and just dis- displaying a ton of astrology knowledge and, you know, plugging, you know, Astra as, obviously, a resource to, you know, kind of try and find this uh this information, especially if you're, you know, it's something that you're …