Zoom University · B2C · double-dating video app for college students
Let women bring their best friend to video dates; both pairs must agree
7 women per man on the waitlist, unheard of in dating
What they did
What happened
- Stage
- launch
In their words
Hunter Isaacson - Meet The Guy Who Solved Growing Apps
Hunter Isaacson… development agency, and this one I fully sunset in 2020. And then, I built this one next. This is Zoom University. We had the idea of like, let's build a double-dating app for college kids. And it started with it was like, we literally, it was like a meme, because like Zoom University was a meme at the time. And we're like, let's just like embrace the meme. So, we like went on meme pages and posted content and just like funny stuff. What it did
Hunter Isaacsonis it like just got everybody excited about it, and we had a waitlist of like 40,000 people, and it was a 7-to-1 girl-to-guy ratio, which is in dating is unheard of. And that was a a real lesson I learned of like, women will do things because they're really comfortable that they're with another woman. That's what made it so great, is cuz like, oh, if you're a young girl, you don't want to go on like a video chat app and talk to some random guy, like that's kind of uncomfortable. But if you have your best friend with you,
Hunter Isaacsonand you're going to get two guys that come in, and we had like, as you can see, there was like a little group chat, and then a private chat, so you could open these up, and then the girls will say, "Oh, these guys are weird, let's leave." And then, both people would have to match, or both people would have to skip. It made it like this cool experience of like quadruple opt-in, basically. Like, double opt-in on both sides. And then, if you matched, you'd be thrown into a group chat, and you would just see everybody's profile pictures, and you guys could just like give each other your Instagrams,
Hunter IsaacsonSnapchats, whatever. This one did, I want to say, somewhere like maybe a couple hundred thousand downloads, but it went top 10 in the App Store in the social category.
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Tags: dating, women-first, group-format, double-opt-in