GTM Sauce

Zoom University · B2C · double-dating video app for college students

Let women bring their best friend to video dates; both pairs must agree

7 women per man on the waitlist, unheard of in dating

Workedproduct-activationpositioning-niche

What they did

Double dates over video: two friends meet two others, with a shared group chat plus a private chat for each pair ('these guys are weird, let's leave'). Both people on each side must match or skip ('quadruple opt-in'); matches land in a group chat to swap Instagram or Snapchat.

What happened

7:1 female-to-male waitlist; Hunter credits women feeling comfortable with a friend present.
Stage
launch

In their words

Hunter Isaacson - Meet The Guy Who Solved Growing Apps

Play from 15:13

Hunter Isaacson… development agency, and this one I fully sunset in 2020. And then, I built this one next. This is Zoom University. We had the idea of like, let's build a double-dating app for college kids. And it started with it was like, we literally, it was like a meme, because like Zoom University was a meme at the time. And we're like, let's just like embrace the meme. So, we like went on meme pages and posted content and just like funny stuff. What it did

15:13

Hunter Isaacsonis it like just got everybody excited about it, and we had a waitlist of like 40,000 people, and it was a 7-to-1 girl-to-guy ratio, which is in dating is unheard of. And that was a a real lesson I learned of like, women will do things because they're really comfortable that they're with another woman. That's what made it so great, is cuz like, oh, if you're a young girl, you don't want to go on like a video chat app and talk to some random guy, like that's kind of uncomfortable. But if you have your best friend with you,

15:40

Hunter Isaacsonand you're going to get two guys that come in, and we had like, as you can see, there was like a little group chat, and then a private chat, so you could open these up, and then the girls will say, "Oh, these guys are weird, let's leave." And then, both people would have to match, or both people would have to skip. It made it like this cool experience of like quadruple opt-in, basically. Like, double opt-in on both sides. And then, if you matched, you'd be thrown into a group chat, and you would just see everybody's profile pictures, and you guys could just like give each other your Instagrams,

16:06

Hunter IsaacsonSnapchats, whatever. This one did, I want to say, somewhere like maybe a couple hundred thousand downloads, but it went top 10 in the App Store in the social category.

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Tags: dating, women-first, group-format, double-opt-in