GTM Sauce

PopStream · B2C · video meet-and-greets with celebrities

Have celebrities post a Story link to a web queue for short video calls

Early tests went well, but ~$20K per influencer post killed the economics

Failedinfluencerweb-to-app

What they did

Influencer posts a preview plus a Story link; fans tap it, get an animated ticket, see their place in line, then video-chat with the celebrity with a countdown and add-time option, and receive the recording by email.

What happened

Did very well in early tests but was sunset because top influencers charged ~$20K just to post a link.
Stage
launch
Effort
Early tests only

In their words

Hunter Isaacson - Meet The Guy Who Solved Growing Apps

Play from 20:07

Hunter Isaacson… a hybrid web app plus Instagram Story. So, we kind of built this very lightweight video product where you would post like a preview, and then you post a link. People would tap the link, and then it would open this, and you get a ticket. This is an animation that looked really sick. And then, it would just say, "Welcome to PopStream." This was a waiting room, and you would basically see where you are in the line, and how many people are waiting.

20:07

Hunter IsaacsonThis was kind of the the other version, right? If you were the creator, you would see like, how do you get someone to join, and we'd kind of explain it, show you your link. When somebody did join your call, it would do a countdown. You would be FaceTiming with the celebrity, and it would show you the time here. And there was like a little add time indicator when it got low. And then, at the end, you would enter your email address and we would just email you a video of your meet and greet with that influencer/celebrity. It did very well in the early tests

20:36

Hunter Isaacsonthat we kind of did for it, but I think the reason it didn't work is because, at the time, influencer pricing was crazy high. Getting a top-tier influencer to just post a link was like 20 grand. So, the economics just didn't make sense, and so we ended up sunsetting this one as well.

20:53

HostCan we look at Bags?

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Tags: instagram, story-link, web-app, creator-economics