NGL · B2C · anonymous messaging app
Charge power users $1-$7 a week, priced by country wealth; keep the rest free
Multi-eight-figure yearly revenue from a small share of users
What they did
What happened
- Stage
- scale
In their words
Hunter Isaacson - Meet The Guy Who Solved Growing Apps
HostThat's interesting. Yeah, so it really became a habit and part of people's core day-to-day, but then, also, you got that real estate, which is the link-in-bio. This is consumer social. Like, people are interacting with each other, but you guys are also monetized. So, can you talk about the the the revenue side of things?
Hunter IsaacsonYeah, for sure. I mean, the revenue itself is very well. It's a multi-eight-figure-a-year business. I think the the revenue is primarily, it's just derived through weekly subscription. In different countries, it's priced differently depending on the region and depending on the GDP per capita of that country. So, it's always like a low impulse buy, you know, anywhere between $1 and $7, so it's pretty cheap. And I'd say a very small percentage of our downloads
Hunter Isaacsonactually monetized. It's primarily used as a free product. It's really only for like power users that want, you know, to see more insights about who's sending them their messages, or viewing their profile, or they want to, you know, post different, you know, we call them different link games that we have. But it's primarily a free product. It's just because of the volume of users, we've been able to generate significant revenue just by taking a very small percentage of those users and moving them to paid.
HostI feel like there's two types of consumer startups. There's like pure consumer social, like Facebook, Instagram, and they monetize with ads, cuz they have billions of users. And then, there's single-player utility apps. A lot of the AI apps that you see these days, like GPT wrappers. But then, you guys are kind of in the middle, where you're you're consumer social, but you're also monetized. I'm curious, like, so you started in 2021. So, you've …
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Tags: weekly-plan, regional-pricing, freemium, power-users