GTM Sauce

Faves · B2C · app for saving social videos

Put your app in the share menu, then show a step-by-step setup guide

Went close to #1 in the App Store

Workedonboardingproduct-activation

What they did

Faves lets users save TikTok videos before they get deleted: tap share, tap more, scroll to Faves. The multi-step tutorial to add it to the share menu only works if the user is sold on the value first (as with NGL, where they had seen friends get messages). Keep the tutorial simple and measure how many drop out at each step.

What happened

Hunter (adviser) says Faves blew up and went close to number one.
Stage
launch

In their words

Hunter Isaacson - Meet The Guy Who Solved Growing Apps

Play from 24:41
24:32

Hostand you want to, you know, extract travel plans, and then you can monetize probably a lot more heavily than in the food category. What do you think about the Instagram share menu?

24:41

Hunter IsaacsonI actually advised a company that did this in a different space that a good friend of mine built. The app is called Faves: Save & Organize Videos from Anywhere. So, the idea really was like, so many times on TikTok, and you like a video, then you go back to look at your likes, the video's gone. It's been deleted. There was a major amount of videos that were getting wiped off the internet that you just couldn't find anymore. This app did very well. It blew up. I think it went close to number one, and it had the same thing, where like you would tap share, tap more,

25:08

Hunter Isaacsonscroll down to Faves, and it would open it. We'd have a really cool experience there. The ReciMe/Faves playbook is definitely a good playbook. If the users understand the value of the product, like they really get the value and why it's so important, then you could put a multi-step tutorial in front of that. That's what worked for NGL. Like, they knew the value of NGL because they saw their friends get messages. So, when they got to the app and then they tap on share, and it's four steps, they don't really care, cuz they've kind of already been sold

25:35

Hunter Isaacsonthis concept of like what they're getting. So, I think if you can sell them effectively in the beginning, then sure, stick up a tutorial, and just make it simple to follow, and measure and see how many people fall out of the flow.

25:47

HostIdea validated. Someone go build this, and then get advised by Hunter. I have another idea. I want to get your take on. Did you know that there are iOS Safari extensions? Everyone thinks of Chrome extensions as things on desktop. You know, Honey is probably like one of the biggest examples, or Adblock. There's also like Adblock on Safari mobile, which is kind of crazy. One app I saw recently is Tin. It's kind of like Honey. It saves coupons on …

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Tags: tiktok, instagram, ios, share-extension, tutorial, share-menu