GTM Sauce

A social app rewarding hanging out · B2C · guest's first app

Spend 2.5 years and a paid agency perfecting a complex social app

Never left TestFlight; shut down in 2020

Failedfeature-development

What they did

Starting in 2017, Hunter iterated through multiple designs with a paid development agency for 2.5 years on a social graph where hanging out with friends earned more views. It was a very hard problem with a confusing UI.

What happened

Died in TestFlight and was sunset in 2020; the lesson he took was that he loved product design.
Stage
pre-launch
Effort
2.5 years, paid development agency

In their words

Hunter Isaacson - Meet The Guy Who Solved Growing Apps

Play from 13:57

Hunter Isaacson… of these smaller graph-type apps, right? Like, I'm seeing these. I do think there's an opportunity there, for sure, but I also think that like, you could build a super viral experience, put it on Twitter, and it will work, right? Like, you don't have to go and only find the smaller graphs and the newer apps, or like the very like niche communities. You could still use a big platform and just, you know, have a a good viral loop, and it will work.

13:57

Hunter IsaacsonDude, this is the OG right here. This is what started it all. This app actually never made it to the App Store, which is funny. It died in TestFlight. It took two and a half years to build this app. The general concept of this one, I was seeing all these influencers blow up on social media, and I was seeing that a lot of them like didn't post interesting content, so I wanted to figure out a way to like kind of create a different graph where the cooler things you do and the more times you hang out with your friends, like the more times people see your content to encourage like viral moments.

14:24

Hunter IsaacsonExtremely hard problem to solve, and I solved it in an even more difficult problem. The UI is very confusing. Even though this app failed, I just loved the process of designing it so much that I realized that like this is what I should be doing with my life. But yeah, this was a spectacular failure.

14:40

HostGood lessons learned, though.

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Tags: over-building, dev-agency, no-launch