GTM Sauce

Wink · B2C · swipe to add Snapchat friends

Let people swipe to add strangers on Snapchat, which lacked good friend suggestions

70M downloads

Workedpositioning-nicheproduct-virality

What they did

During lockdown, bored young people wanted new friends and Snapchat lacked good friend suggestions. Wink offered Tinder-style swiping, but a match added the person on Snapchat instead of inside Wink.

What happened

70 million downloads.
Stage
launch

In their words

Hunter Isaacson - Meet The Guy Who Solved Growing Apps

Play from 16:39
16:33

HostThat's wild. I like the private chat and then the public chat. It definitely solves that problem.

16:39

Hunter IsaacsonLike, the next one I built did 70 million downloads. This is Wink. Premise behind it originally was we wanted to make it really easy for people to exchange Snapchats with each other. All these young people are bored and they're at home, and it's lockdown, and Snapchat doesn't have a good social graph for like friend suggestions. So, we kind of just had the idea, let's build like a really simple way to just like swipe on people, like Tinder, and instead of adding them on the app, it would just add them on Snapchat.

17:05

Hunter IsaacsonThis is another one that I built. This was I built in the same era as Wink. The idea here was we wanted to create a different way where people could make friends. I designed these games myself, and you know, we had it where like you would just tap on a game, or you tap this button, it would randomly match you. This was a cool animation showing like people that were in games. And then, you had a a microphone option here, so you would be on a voice …

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Tags: snapchat, platform-gap, swipe, friend-finding