Rootd · B2C · panic attack relief app
Make the app deliver what searchers want so reviews repeat your keywords
Founder calls it a strong App Store presence; no numbers
Workedaso
What they did
Made sure the product matches what users search for: they see it on the product page, download, use it, then describe their experience in reviews using the same keywords, a loop that reinforces App Store ranking. Build a product that delivers what the page promises so reviews stay positive and users share it.
What happened
Named one of her top three growth drivers.
- Stage
- growth
In their words
Starter Story · This app made over $1MRelated topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Rootd: Read reviews of rival apps to find the gap, then ship a rough first versionFirst few hundred users asked her to keep going despite bugs
- Rootd: Spend hours writing helpful replies on anxiety posts, with a link to the appNamed her top growth tactic; no numbers
- Rootd: Cold-email journalists who write about mental health, telling your own storyFew replies, but features in Cosmopolitan, Women's Health and Time
- Rootd: Release an app update every weekFounder says it shows the app is maintained; no numbers
- Rootd: Sign B2B deals and get therapists to recommend the app to patientsFounder says it's been helpful in 2025; no numbers
- Rootd: Track reviews and star rating over revenue, and build what reviewers ask forKept a 4.8 rating; founder credits it as a big growth factor