Rootd · B2C · panic attack relief app
Release an app update every week
Founder says it shows the app is maintained; no numbers
Unknownasofeature-development
What they did
Releases an update once every week (bug fixes, UX improvements) as part of continuously optimizing App Store presence.
- Stage
- growth
In their words
Starter Story · This app made over $1M“Step three, optimize App Store presence continuously. Doing a release frequently shows that you continue to work on the app. I do one once every week”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Rootd: Read reviews of rival apps to find the gap, then ship a rough first versionFirst few hundred users asked her to keep going despite bugs
- Rootd: Spend hours writing helpful replies on anxiety posts, with a link to the appNamed her top growth tactic; no numbers
- Rootd: Cold-email journalists who write about mental health, telling your own storyFew replies, but features in Cosmopolitan, Women's Health and Time
- Rootd: Make the app deliver what searchers want so reviews repeat your keywordsFounder calls it a strong App Store presence; no numbers
- Rootd: Sign B2B deals and get therapists to recommend the app to patientsFounder says it's been helpful in 2025; no numbers
- Rootd: Track reviews and star rating over revenue, and build what reviewers ask forKept a 4.8 rating; founder credits it as a big growth factor