Copy a rival app's viral demo video; build the feature in a day if needed

Jack Friks… and just posting one a day, trying new formats, as I said, scrolling in my niche, and I found something that I could probably apply. Uh, my second one I posted hit like 150,000 views at the time the day I posted it. It's like a TikTok about relationship, so it ties into the couples app, but this probably brought, I think, like 100, 200 downloads, so this is one of these formats that is not a piece of gold, it was a piece of like silver, copper.

Jack FriksLots of views, but it didn't convert. And then I kept, um, trying that format to see if I could make it convert better by like being in the comments, but again, like nothing noticeable in downloads. And then I saw a competitor, another couples app making videos that look like this, very basically exactly like this. I made the feature in a day, and I put it out there, and I started making videos the next day with this format. It's like a shared whiteboard, it's not a lock screen. It kind of looks like a lock screen. It's a shared whiteboard feature I already had in my app, I just made it a presentation mode. And then, um, yeah, I mean, you can see here, that think the fifth video really blew up, 490,000 views, and then the next two also kind of kept Like, I posted at this point two a day, and then I scaled it up to three a day, and now a bunch of them have hit like 500,000, million, you know, 10,000. It's kind of slowed down, but then also I've started posting these on Instagram when I started doing this format. And as you can see here, the first one I posted had like 300,000 views, and a bunch of them hit like, um, you know, a few million, a million, a million. And this is all in the last two weeks.

Jack FriksThis So this is directly using the app. Um, it's like an eight to 10 second video, and it's just showing, this is me using the app, and at the end it shows directly the app. So, this obviously converted like 20 times better than the 2x2 slide shows, and this is kind of where I've iterated to at this point. Haven't gone past this format. I don't It's not going to work forever, um, but so far between the Twitter viral post and this format, finding this gem, we're at like 100,000 total downloads. Yeah, so 102,000 users, 10,000 proceeds, and I think the MRR is about 4,200, so [crosstalk]-

Joseph ChoiWow. So it looks like you're about to hit your your 5K MRR goal by end of year maybe.

Joseph ChoiKind of like, "Oh, like, you know, I'm just looking at this one. It's like, 'tag the one' or 'may this type of love and care find you.'" And I think that type of language is like kind of native to the audience that you're trying to to reach.

Jack FriksYeah. I mean, I'll be honest, I don't think I'm that, again, creative here. I don't I didn't like try to figure out or engineer a new format. I saw this on TikTok, um, not on Instagram, like I don't think anyone's really posting that too much on Instagram. Even months ago, I see people have posted something similar, other couples apps, and but recently I saw it going viral on TikTok, this exact format, some other app posting it. I knew if it's going viral for them, I can make it go viral for me, so I didn't have to think about why it's working. I just needed to [chuckle] get the video out and see what happens. Um, so I didn't like think about, why is it going viral? Why is it doing good? I just said, "Okay, if it is, I'm going to trust the algorithm, and I'm going to try to post something very similar for my app." And that's kind of exactly what I did. That's kind of how I got here.

Joseph ChoiIt went viral on Instagram and Twitter. On Twitter, it was also the app interface, so it was like one of those gold formats again where you're showing the app on, and like the app itself is kind of like what's going viral. Like, have you changed the way you think about organic marketing and content marketing through this experience versus Curiosity Quench? Cuz the format's very different. Like if you're to build a new app in the future, are you …