Tweet your launch with a public goal, then quote-tweet every update

Joseph ChoiWe'll get to the TikTok in a bit. What was the tweet that made you realize this was a pretty interesting idea?

Jack FriksYeah, so I had a launch tweet where I basically just said I'm working on this app for the rest of the year and I got 12- I think 10 weeks I wanted to bring it from $0 to $5,000 a month. And that tweet, I think it like I basically quote-tweeted it like six times with updates and more context, and each time, they would get a bunch more views, a bunch more likes, cuz it's like a story of how I'm, one, building this app and, two, planning on actually it making money and how the app actually works. So people were interested in two things: how I'm going to make $5,000 a month from a brand-new app in 10 weeks, and then the second thing being, this app's actually kind of cool. Like I can actually send love notes to my like to my partner on their home screen, and like those two things were really interesting as like a story, as like a piece of content, I guess, even on Twitter. And the tweet kind of blew up, like the launch tweet kind of blew up. I can try to find it.

Jack Friks… then this tweet did really well, cuz I kept adding context. I used a bunch of of quote tweets, and people would also post things like replacing the love note, which one of them blew up insanely. Uh, they replaced the love note with a grocery list. Um, and then that got like 16 million views, um, 32,000 likes, and it's basically pointing people directly to my app. And then I added more context to this tweet, and I said basically what's happening.

Jack FriksLike, I made this app, someone's now using it as a grocery list, uh, and that got even, you know, 300,000 likes. That brought 40,000 downloads overnight. Before this happened, like a week and a half before, cuz this is a week and a half after the launch, I tweeted this out, the launch tweet, and Russian news picked it up. And like 10,000 people the next day after I launched it downloaded the app from Russia, which was kind of insane to begin with. And then like that obviously I tweeted about it, people looked at the tweet, people saw the app, and like it was like a never-ending cycle of like interesting things that are happening, and they're all about this app. So thousands of people downloaded it just from seeing this like what is going on on Twitter. And then a week and a half later, this happens, which is like, you know, 20 million views …

Joseph ChoiYeah, that's crazy. So many downloads from Twitter, like I feel like most people wouldn't expect that. And then Instagram, or you did Instagram and or TikTok for this one, too, right?

Jack FriksYeah. So I started promoting on TikTok about a week after these tweets went kind of viral, um, and and it kind of started slowing down like the downloads per day. That added, I think, 2,000 MRR or 3,000 MRR just from that like the Twitter tweets and the Russian news. Um, and then I changed the app to freemium from a hard paywall, cuz I got a lot of bad reviews about the hard paywall, and I wanted more of my friends to be able to use it as well. Uh, and then I started posting on TikTok. The first TikTok, I'm using like a US VPN on my old burner phone. I have it here. Um, and just posting one a day, trying new formats, as I said, scrolling in my niche, and I found something that I could probably apply. Uh, my second one I posted hit like 150,000 views at the time the day I posted it. It's like a TikTok about relationship, so it ties into the couples app, but this probably brought, I think, like 100, 200 downloads, so this is one of these formats that is …

Jack FriksLots of views, but it didn't convert. And then I kept, um, trying that format to see if I could make it convert better by like being in the comments, but again, like nothing noticeable in downloads. And then I saw a competitor, another couples app making videos that look like this, very basically exactly like this. I made the feature in a day, and I put it out there, and I started making videos the next day with this format. It's like a shared …