Curiosity Quench · B2C · hobby app to quit doomscrolling
Post a daily talking-head video demoing your app
Some blew up, but downloads were inconsistent; ~50-60 a day
What they did
What happened
- Stage
- early
- Effort
- ~400 days of videos
In their words
Jack Friks - He Went From Struggling to Make $1 From His App to Turning Down $1M
Jack Friks… credit to get a plan for it. And this is like when ChatGPT was kind of just first coming to the mainstream like, and you could do cool things like this, like get custom plans for any topic, that's how the idea came to life. And then I like I redesigned it, these are kind of some of the example plans. I ended up like trying to market it on YouTube for like many, many months because I didn't this is my first app, I don't know how to get users.
Jack FriksUm, and the only way I was getting users before this was YouTube and like making talking head TikToks. I had like 400 days of me just showing the app demo, and some of those blew up too, which was very nice, but it was very inconsistent, um, to get any downloads. And then this is like before and after, kind of interesting of, I guess, what my paywall, if you call it that, looked like and how it was monetizing. But before on the left here, and then after when I like I used, uh, Superwall and I could make like something a lot nicer, and then that helped my monetization a ton.
Jack FriksUm, just having a trial alone and using Superwall to like make these paywalls and test things, was like kind of my light bulb moment for making money with this app after like 5 months of, I think, $500 to $1,000 with my poor paywall, and then after that, it kind of started going up to like, you know, $2,000 to $3,000, $2,000 to $4,000 a month. But yeah, this is like the very rough drafts of the app, and then I even had someone redesign it. Um, it …
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More from this episode
- Scroll your niche on TikTok for 15 minutes a day and save what's going viralHow he found every winning format, though the first 100-200 days showed little
- Copy a viral 4-picture slideshow, add your app's images, and post it 400 times5M+ views, up to 1,000 downloads a day, and a $15K month; faded after ~3 months
- Swap your confusing in-app shop for a standard paywall with a free trialRevenue rose from $500-1K to $2-4K a month
- Schedule a week or two of videos at once to every platformDaily posting dropped from ~1 hour to 10 minutes; the tool became its own business
- Reuse your proven meme slideshow for a new app, naming it only in the captionOne post hit 5M views; app reached $1,000 in its first 30 days
- Tweet your launch with a public goal, then quote-tweet every update40K downloads overnight, 10K from Russia in a day; added $2-3K MRR
- Drop the hard paywall and go freemium after bad reviews
- Post one relationship TikTok a day from an old phone set to a US VPN150K views brought only 100-200 downloads; replying in comments didn't help
- Copy a rival app's viral demo video; build the feature in a day if needed~20x more downloads per view than slideshows; several videos passed 1M views
- Pay people to post your winning video format on 20-40 accountsJust started; $1,000 spent so far, no results yet
Tags: youtube, tiktok, talking-head, app-demo, founder-led