GTM Sauce

Curiosity Quench · B2C · hobby app to quit doomscrolling

Post a daily talking-head video demoing your app

Some blew up, but downloads were inconsistent; ~50-60 a day

Mixedfounder-brandorganic-short-videocontent

What they did

Before finding the slideshow format, Jack marketed Curiosity Quench for months on YouTube and with talking-head TikToks, including ~400 days of him showing an app demo.

What happened

Occasional videos blew up, but downloads were inconsistent at about 50-60 per day over the first ~8 months.
Stage
early
Effort
~400 days of videos

In their words

Jack Friks - He Went From Struggling to Make $1 From His App to Turning Down $1M

Play from 16:01

Jack Friks… credit to get a plan for it. And this is like when ChatGPT was kind of just first coming to the mainstream like, and you could do cool things like this, like get custom plans for any topic, that's how the idea came to life. And then I like I redesigned it, these are kind of some of the example plans. I ended up like trying to market it on YouTube for like many, many months because I didn't this is my first app, I don't know how to get users.

16:01

Jack FriksUm, and the only way I was getting users before this was YouTube and like making talking head TikToks. I had like 400 days of me just showing the app demo, and some of those blew up too, which was very nice, but it was very inconsistent, um, to get any downloads. And then this is like before and after, kind of interesting of, I guess, what my paywall, if you call it that, looked like and how it was monetizing. But before on the left here, and then after when I like I used, uh, Superwall and I could make like something a lot nicer, and then that helped my monetization a ton.

16:33

Jack FriksUm, just having a trial alone and using Superwall to like make these paywalls and test things, was like kind of my light bulb moment for making money with this app after like 5 months of, I think, $500 to $1,000 with my poor paywall, and then after that, it kind of started going up to like, you know, $2,000 to $3,000, $2,000 to $4,000 a month. But yeah, this is like the very rough drafts of the app, and then I even had someone redesign it. Um, it …

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: youtube, tiktok, talking-head, app-demo, founder-led