Drop the hard paywall and go freemium after bad reviews

Joseph ChoiYeah, that's crazy. So many downloads from Twitter, like I feel like most people wouldn't expect that. And then Instagram, or you did Instagram and or TikTok for this one, too, right?

Jack FriksYeah. So I started promoting on TikTok about a week after these tweets went kind of viral, um, and and it kind of started slowing down like the downloads per day. That added, I think, 2,000 MRR or 3,000 MRR just from that like the Twitter tweets and the Russian news. Um, and then I changed the app to freemium from a hard paywall, cuz I got a lot of bad reviews about the hard paywall, and I wanted more of my friends to be able to use it as well. Uh, and then I started posting on TikTok. The first TikTok, I'm using like a US VPN on my old burner phone. I have it here. Um, and just posting one a day, trying new formats, as I said, scrolling in my niche, and I found something that I could probably apply. Uh, my second one I posted hit like 150,000 views at the time the day I posted it. It's like a TikTok about relationship, so it ties into the couples app, but this probably brought, I think, like 100, 200 downloads, so this is one of these formats that is not a piece of gold, it was a piece of like silver, copper.

Jack FriksLots of views, but it didn't convert. And then I kept, um, trying that format to see if I could make it convert better by like being in the comments, but again, like nothing noticeable in downloads. And then I saw a competitor, another couples app making videos that look like this, very basically exactly like this. I made the feature in a day, and I put it out there, and I started making videos the next day with this format. It's like a shared …