GTM Sauce

Lovely · B2C · couples love-note widget app

Pay people to post your winning video format on 20-40 accounts

Just started; $1,000 spent so far, no results yet

Unknownugc-creatorscreator-opsorganic-short-video

What they did

To reinvest Lovely's revenue, Jack is hiring people to post the winning whiteboard format on 20, 30 or 40 accounts instead of one or two, aiming for hundreds of videos a day. He thinks Instagram is the best bet for avoiding detection. He found the helpers through Twitter (people who saw his build-in-public posts) and friends in the same space who use similar posters.

What happened

~$1,000 paid so far; accounts still being set up.
Stage
scale
Effort
~$1,000 so far

In their words

Jack Friks - He Went From Struggling to Make $1 From His App to Turning Down $1M

Play from 46:33
46:16

Joseph ChoiYou said something that made me want to ask about this a little bit. So, you're reinvesting in marketing to scale. So, you're at 4K a month right now with Lovely, and you want to reinvest to do even more distribution and just double down. So, like what are your plans for that?

46:33

Jack FriksSo, the app's freemium right now, so paid ads don't really make sense. Like maybe they do, I've never really used paid ads, um, maybe I'm silly, uh, so don't take that to heart. But reinvesting money into Lovely basically right now means hiring some people to help me post that format that's winning right now instead of one, two accounts, like 20, 30, 40, and posting like a lot more volume, like hundreds of videos a day. Not sure if it will work, if the, you know, algorithms will detect it. I think Instagram's probably the best bet there. I've already paid like, I think, 1,000 bucks is like what I've paid so far reinvested, and then the accounts are getting like set up now. So, that's what I'm doing right now for Lovely. I've never done that before. It's always been me. But we'll see how it goes. I don't know, like we're still in the testing phase.

47:15

Joseph ChoiSo, you're trying to like 100x the volume. How do how do you find those people to help you post?

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Tags: instagram, tiktok, x, account-farm, volume, reinvest-revenue, hired-posters