Lovely · B2C · couples love-note widget app
Pay people to post your winning video format on 20-40 accounts
Just started; $1,000 spent so far, no results yet
What they did
What happened
- Stage
- scale
- Effort
- ~$1,000 so far
In their words
Jack Friks - He Went From Struggling to Make $1 From His App to Turning Down $1M
Joseph ChoiYou said something that made me want to ask about this a little bit. So, you're reinvesting in marketing to scale. So, you're at 4K a month right now with Lovely, and you want to reinvest to do even more distribution and just double down. So, like what are your plans for that?
Jack FriksSo, the app's freemium right now, so paid ads don't really make sense. Like maybe they do, I've never really used paid ads, um, maybe I'm silly, uh, so don't take that to heart. But reinvesting money into Lovely basically right now means hiring some people to help me post that format that's winning right now instead of one, two accounts, like 20, 30, 40, and posting like a lot more volume, like hundreds of videos a day. Not sure if it will work, if the, you know, algorithms will detect it. I think Instagram's probably the best bet there. I've already paid like, I think, 1,000 bucks is like what I've paid so far reinvested, and then the accounts are getting like set up now. So, that's what I'm doing right now for Lovely. I've never done that before. It's always been me. But we'll see how it goes. I don't know, like we're still in the testing phase.
Joseph ChoiSo, you're trying to like 100x the volume. How do how do you find those people to help you post?
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More from this episode
- Scroll your niche on TikTok for 15 minutes a day and save what's going viralHow he found every winning format, though the first 100-200 days showed little
- Copy a viral 4-picture slideshow, add your app's images, and post it 400 times5M+ views, up to 1,000 downloads a day, and a $15K month; faded after ~3 months
- Post a daily talking-head video demoing your appSome blew up, but downloads were inconsistent; ~50-60 a day
- Swap your confusing in-app shop for a standard paywall with a free trialRevenue rose from $500-1K to $2-4K a month
- Schedule a week or two of videos at once to every platformDaily posting dropped from ~1 hour to 10 minutes; the tool became its own business
- Reuse your proven meme slideshow for a new app, naming it only in the captionOne post hit 5M views; app reached $1,000 in its first 30 days
- Tweet your launch with a public goal, then quote-tweet every update40K downloads overnight, 10K from Russia in a day; added $2-3K MRR
- Drop the hard paywall and go freemium after bad reviews
- Post one relationship TikTok a day from an old phone set to a US VPN150K views brought only 100-200 downloads; replying in comments didn't help
- Copy a rival app's viral demo video; build the feature in a day if needed~20x more downloads per view than slideshows; several videos passed 1M views
Tags: instagram, tiktok, x, account-farm, volume, reinvest-revenue, hired-posters