GTM Sauce

Curiosity Quench · B2C · hobby app to quit doomscrolling

Schedule a week or two of videos at once to every platform

Daily posting dropped from ~1 hour to 10 minutes; the tool became its own business

Workedorganic-short-videoteam-process

What they did

Posting daily to two accounts and reposting to TikTok and YouTube Shorts took about an hour a day. Jack built PostBridge, a scheduler where you upload a video once and pick every channel, and batched content for a week or two at a time (or scheduled on the day).

What happened

Making and posting a video took 10 minutes instead of about an hour; PostBridge itself grew faster than the app and took over his time.
Stage
growth

In their words

Jack Friks - He Went From Struggling to Make $1 From His App to Turning Down $1M

Play from 10:35
10:28

Joseph ChoiLet's talk about that for a little bit. The elephant in the room is like, how in the world did you post this many- like, how did you post this much volume?

10:35

Jack FriksI was posting every day to this account, to another account on Instagram, and like reposting them to TikTok and Shorts, and it got really painful, obviously. Like, you know, it takes like an hour and a- hour of my day just to post these TikToks. Um, and then like I actually have to work on the app. So, I ended up making a whole nother app, which took over my time to post that. It's called PostBridge, and it's just like a social media scheduling tool. It was very simple, basic. Upload a video, post it to all the channels you want to post it to, and then like forget about it.

11:03

Jack FriksSo, I would schedule out like batches of content for like a week or two, um, of these videos, or just like on the day of. Then it would only take me 10 minutes to make it and post it versus if I posted it manually. Uh, and that ended up eating up all my time, because it ended up doing so much better than what my app was doing at the time. Um, and it kind of blew up a lot easier, I guess. There was like the second I launched it, it did well. So, then I stopped working on the mobile app that I made.

11:28

Joseph Choi[laughs] Yeah.

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Tags: tiktok, instagram, youtube, cross-posting, scheduling, batching