Reuse your proven meme slideshow for a new app, naming it only in the caption

Joseph ChoiSo let's talk about your next two apps. You made Doof and then you made Lovely. So, um, what made you want to go from Curiosity Quench to Doof? And then, yeah, how much money was Doof making?

Jack FriksI went from making Curiosity Quench to my social media scheduling tool to then doing another like challenge to make a mobile app in 30 days and get it to $1,000 from zero, and that was when I made a food diary app called Doof. Successfully got to $1,000 within 30 days. The main marketing was Instagram and TikTok and then obviously, um, Twitter. And the reason I made it was just cuz like, again, this is a common theme with all the things I make, I wanted it to exist, I wanted to see it. At the time, I was trying to eat, you know, less junk food, trying to cut out my sugars, and kind of try out a new way of eating.

Jack FriksLike log how my foods make me feel, and if they make me feel good, log it, if they make me feel bad, log it. And then like also have some tools to like flip a coin, you can kind of see in the features, to flip a coin. So like if you're tempted to eat something, you can adjust the odds, you guess the coin right, you can eat it, if not, you can't. And it was just a fun app that was an idea in my head for a while before that I I wanted to see. And …

Joseph ChoiWhat was the account, so you were were you doing the same format, like the slides for this one?

Jack FriksSo for Doof, I ended up reusing, cuz I was pretty lazy, the same format. I tried a few things before I went back to this like tried-and-true format, but like I couldn't get any videos to pop like do super well in the first week. Typically, I think I should probably have went back. Like some one of them hit 5 million views on the left there, and like it kind of blew up, and that got like a bunch of downloads for that month, um, to the app, because all it really takes is one good video. And one good video that brings downloads in, this did bring quite a bit of downloads, cuz 5 million views is an insane amount of views, but not like as much as maybe a direct ad promotion.

Jack FriksBut yeah, like Doof still, I could make videos on it again and find formats that work in this niche, cuz there's definitely a market for it. And I think that's a big thing for consumer apps is you have to like it only really works with consumer apps in this format, because people don't want to see ads. So all the videos I try to make, they try to make them look not like ads. That's like the main goal, I guess, with organic format, cuz people aren't going to watch it if it's an an ad.

Joseph ChoiYou're not even promoting the app at all. You're just mentioning it very casually in the caption when you say "feel good today by downloading Doof [heart emoji]." And then like the actual content is just a meme, "people who eat like this feel good, sleep good, and poop good." And people are just, it's just funny. Like, it- it's like, you know, 5 million views of just casual, random people who just thought it was funny. And then like a few percent …