GTM Sauce

ElevenLabs · AI voice lab

Run the company as 10-12 small teams that each own design, build and growth

Speakers credit it for shipping speed; no numbers

Workedteam-process

What they did

About 10-12 pods ('speedboats'), each with its own development, design, growth and product, operating freely; the mobile team is ~12 people. Shared org-wide roles (ops, creative and brand, SEO, web) provide guidelines so pods don't rebrand themselves. Guidance to pods is 'go ship fast'.

What happened

Credited for speed; described as the key to shipping monthly launches
Stage
growth
“But each team that we kind of set up as a pod or a speedboat, as we like to think of it, has their own kind of self-contained development, design, growth, product, and can kind of freely operate within that.”
Jack McDermott

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