Canva · online design tool
Plan a launch 12 months out, with 3 months on messaging
Unknownpr-launch
What they did
Canva's video product launch had a 12-month run-up, three months of messaging work, a strong video and news articles lined up for one launch day.
- Stage
- growth
“And it was all about, we're launching on this day and we've got the news articles going on exactly that day.”
Related topics
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