ElevenReader · B2C · app that reads text aloud
Cut onboarding down so people upload a book and pick a voice fast
Worked better than quizzes and goal setting; no numbers shared
Workedonboardingproduct-activation
What they did
Instead of onboarding quizzes and goal setting, shorten the path to the aha: user brings their own ebook, EPUB or PDF and quickly finds a voice they want to hear it in. Fewer screens, clear about who the app is for.
What happened
More success than quiz-style onboarding; users share screenshots of chosen voices
- Stage
- growth
This shipped together with other changes, so the result can't be credited to this alone.
“we've actually found more success in trying to get out of the way a little bit and trying to shorten the time between like, "I have a piece of content that I want to read and I've got a voice in mind, and can we help you find that voice quickly?"”
“ultimately just being simple, clear, and direct about who the app is for and trying to get you to that aha with fewer screens has proven to be the bigger win.”
Related topics
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More from this episode
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- ElevenLabs app: Offer one price in the mobile app and test offers around itKeeps pricing simple and the team accountable; no numbers shared
- ElevenReader: Keep tuning the onboarding quiz without testing a no-onboarding versionBiggest fail of the year; too many cycles spent on onboarding experiments
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- ElevenLabs: Write the launch Twitter thread first, then turn it into a video
- ElevenLabs app: Test new ads without needing week-one payback, reviewing each channel weekly
- ElevenLabs: Hire a creator on staff to film short videos for launches
- ElevenLabs app: Share UGC creators, tools and tracking setup across sibling apps
- ElevenLabs: Build separate apps for separate uses, each with its own brandWorked twice so far, per the speaker
- ElevenLabs app: Test paywall ideas in two sibling apps at once and swap notes
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- ElevenLabs: Hire engineers who build side projects, judged by their public GitHub
- ElevenLabs: Tell users how many hours their voice agents have run, so they share it
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- RevenueCat: Launch a mobile app with a home screen people want to screenshotAbout 100x more sightings on X overnight; mobile usage near dashboard usage
- Canva: Spin out a separate app for one use case of the main productWon Apple awards but failed on acquisition and retention; folded back in
- Canva: Plan a launch 12 months out, with 3 months on messaging
- Lower the price to keep customers who are churningFailed; maybe one extra month retained if they don't care about the product