Pay creators $30-40 a video, raise to $100 for reliable ones, and add bonuses for hits

Joseph ChoiYeah. So, like what is the deal structure in the beginning? Like I I like if they're if they're really viral and you're Spark Adding, that's probably changes the deal structure, but in the beginning, are you just like paying per video?

Ryan ThorpeYes. So, we had a flat rate per video. Um, that flat rate per video went up uh depending on how many viral videos or good videos they made for us. So, the more reliable they were at making viral content, the more we would pay them.

Ryan ThorpeAt the time, we did have some bonus uh additional prices that we added on, but I know the game has changed a little bit now where people are now just only paying for performance-based only, like CPM models, uh which I I do understand.

Ryan ThorpeUm, I think content creators just it it can take a an hour or two sometimes for these content creators to make the videos. So, sometimes giving them the money to make the video up front, you know, they make the video then you pay them, but you pay them a fixed fee for that video and then you incentivize them to make better videos by giving them a bonus or or a raise, let's call it, the more better videos they make for you, kept more loyalty and kept people with us long-term uh because they felt like they're getting paid for their their work as opposed to hoping they get paid if the video works.

Ryan ThorpeAnd you know, if they're not super qualified, they're not the best content creators in the world, they don't get the highest fee for their single video. But if they're way more qualified and they have experience, they've been doing it for a while, they get a higher cost per video, cuz we can guarantee that it's more likely to to create a return for us, as well.

Joseph ChoiMhm. And then would you give bonuses based on uh the ad performance, or like the initial organic performance?

Ryan ThorpeA bit of both. I think we would give like a, you know, a flat fee if it hits a certain amount of views, like 50K, 100K views or more. They would just get like a flat rate. And then if the video really took off with ads, we kind of already know how much money that video made for us, so we would throw them, you know, couple of hundred extra dollars, $500, $1,000, maybe, if like it really started working. Cuz you want to keep the content creator on your side. You want to keep them energized to work with you. And, you know, they've created an amazing video for you, so you should do that for them, as well.

Joseph ChoiYeah, totally. We were talking about Reflectly and the habits app mostly. Were Were there any other like really standout apps within the portfolio that had some interesting results?