Put a famous person's voice behind the video as the hook

Ryan ThorpeYou kind of get a taste for it, right? It's like um what- if you've made hundreds or thousands of videos and you've posted them, you can just tell. Um, one one thing that really catches is like um if if the comments start going off. If you start getting 10, a hundred kind of comments on the video, even if it doesn't have tons of views, you just know that there's some hook on that that is going to make it go viral even more.

Ryan ThorpeOne example that we had was um one of our content creators without knowing, put like a motivational speech of Emma Chamberlain in the background, who's like a famous YouTuber i- in the space. And um everyone started commenting like, "Emma Chamberlain, Emma Chamberlain. Oh my god, we love her, la-la-la." I didn't I didn't really know who it was, but that video just absolutely blew off like 50, 60 million views.

Ryan ThorpeUntil we then obviously got like a cease and desist letter from their law firm saying, "You're using her likeness to effectively promote your your app, your product," which in part is true. But we then kind of took that idea, and we took so many other famous people voice I mean, this was very early days of like AI voice kind of coming out. Like we Ariana Grand- Ariana Grande, Beyoncé, uh Adele, and we just took their voices and we did the same script. And some of them took off, but we knew that we couldn't push it always too hard. Otherwise, you know, the the law firms would probably come after us.

Joseph ChoiYeah.