Once a video holds a few hundred dollars a day of ads, have creators remake it

Joseph ChoiSo, at what point do you decide like, okay, this is a winner. I'm going to replicate this style, figure out how to like write a brief around it, and then give it to a bunch of creators to make it um make variations, like what's that like really well?

Ryan ThorpeYeah, I think I think if we're able to spend a few hundred dollars a day initially on it with with hitting our metrics, then we think that is a good case to replicate. Because most of them, you know, they they run out of steam after a hundred dollars, because they're just you you know the metrics early, your pixel is strong enough to pick up whether it's going to work or not.

Joseph ChoiYeah. Yeah.

Ryan ThorpeYeah, so um, top left one, 66.9 million. Um, the girl that we worked with on this, you know, it was it was early days when we were just starting this sort of scaling trend, and we were trying to find like a a content creator that could just go viral. Um, and for some reason, I don't know what it was, but whenever this person made a video, it just hit. It just went super viral.

Ryan ThorpeAnd we tried to replicate the same video across 20, 30, 40 different content creators. Didn't work. She did another video like back-to-back, hit again. And I don't know why. It's just makes no sense to me, but she was one of the like, you know, the the best content creators we were able to work with to create content with. Um-

Joseph ChoiThat's crazy. Let Let me Let me unmute and listen to what what this video is.