Reflective Apps · B2C · app portfolio studio
Spend about 75% of the year's ad budget in January, when installs cost half
Done hit #1 free app in the US on Jan 2-3, two years running
What they did
What happened
- Stage
- scale
In their words
Ryan Thorpe - Meet The Guy Dominating The App Store
Ryan ThorpeExactly. So, that's like the the safer way to not spend as much money. Um, but if you are time-constrained and just need to scale and get answers very quickly, you go down all into level one and just boost.
Ryan ThorpeUm, because with the health and fitness category and the productivity category of mobile apps, like the first week of January is effectively the Super Bowl, the Bla- Black Friday of results, where you just have so many market tailwinds with you that effectively your average price to acquire a download, let's say, is half for than what it is for out the rest of the year. Maybe more. So, we would spend effectively like 70, 5% of our ad budget within the first month of the year.
Ryan ThorpeUm, the rest of the time we were just testing and seeing what creators we could learn over the years to then run again back in January.
Joseph ChoiInteresting. Cuz January is the cheapest month, you're saying?
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Tags: tiktok, seasonality, new-year, budget, health-fitness