Sell the app to employers, using stress tests to prove it lowers staff stress

Ryan ThorpeWe had journaling, we had habit tracking, we had fasting, uh we had uh money tracking, um calendar apps, productivity, and we were missing like mindfulness app um to kind of round off the portfolio, and this is the one that we acquired. And the engagement on this is insane. The average revenue per user is is really, really high, as it's just like such a loyal fan base of users over such a long period of time.

Ryan ThorpeAnd now, yeah, the next phase of growth for this is is expanding into a B2B model uh and seeing if we can kind of work a lot more with with uh corporations on on mindfulness in the workspace.

Joseph ChoiIs that kind of a a big goal for a lot of health and wellness apps where you're trying to get those like big B2B enterprise contracts?

Joseph ChoiWhat do the companies look for in apps?

Ryan ThorpeA lot of them are trying to make sure that there is a uh a clear sort of ROI on, you know, if we provide this amount of subscriptions. So, if you're a company of, you know, 10,000 employees and you have a pre-packaged subscription for the Mindfulness App, and you know, there's a huge discount on the yearly subscription that you're giving everybody. But if you can then track the performance of let's So, for example, in the Mindfulness App, we have like a stress test, and people do a stress test before and then they do a stress test at different periods throughout the year.

Ryan ThorpeAnd if the overall company can see that they have paid X amount of money to create a 10, 20, 30% decrease in the average stress levels of people in the company, that, you know, can manifest itself into a healthier company, a more positive-looking company that creates more revenue, as well.